RIEJU – THE NEW HOUSEHOLD NAME FOR THE LEGENDARY SPANISH ENDURO PLATFORM!
In 1934 two young businessmen, Luis Riera Carré and Jaime Juanola Farres, began their entrepreneurial adventure by manufacturing bicycle accessories. They fused their names together to create the RIEJU brand name (RIEra+JUanola).
Spain has always produced some renowned enduro bikes – bultaco, ossa, and gasgas wrote a large portion of the history books on the sport, and they claimed innumerous victories in their storied past. Although these names have moved on, the spanish enduro heritage and know-how lives on with rieju!